As you know, I recently created a bonus for April’s new Life Organization Hacks PLR Package, which consisted of 10 emails that help people organize their life and prepare for going back to work after being stuck in quarantine.
Since autoresponders are not everyone’s preferred form of PLR, I wanted to show you how you could convert the emails into blog posts as another option for using this exclusive bonus content.
How I Write My Emails
Before I get into the tips, I want to remind you that I am going based on how I personally write my emails. There are 2 main ways mine are written (depending on the package or content):
1. As an Extension of the Topic in the Package. A lot of my emails are written to provide more information about the topic within the package, which gives you more options. They work great as follow-up emails, but can also be combined into a lead magnet, or used as blog posts – this is what I am teaching you today.
2. As a Series of Emails That Go in Consecutive Order. These are typically used when it is an email challenge, or a series meant to teach something in a specific order.
Okay now for the tips...
Step 1: Basic Editing and Customizing of the Emails
These are the basic instructions I give for editing all written PLR content you get, whether they are emails, articles, reports, or eBooks. Just a little customizing allows you to make it your own, add your unique voice, and blend the content seamlessly with your brand.
You still want to start here when you begin using PLR emails for posts on your blog.
Change the Title. At the bare minimum, you should change the titles of the emails or articles. I choose titles based on what the topic is, but you might want to add a little of your own voice or personality in the blog post titles.
For example, my bonus includes an email titled: Easy Ways to Maintain Social Distancing Guidelines
You can easily change it just by adjusting it slightly, like:
4 Tips for Maintaining Social Distancing Guidelines
How to Be Socially Distant at Work
Social Distancing is Still Important: How to Stay Safe at Work
Rename the Sections or Subheadings. Another super easy way to edit the email (or any written PLR content) is to rename the subheadings. You really don’t need to spend a lot of time doing this. Something as simple as Benefits of Journaling can be renamed to Why You Should Journal.
Add Your Own Voice. This is optional, and determined by your own preferences. If when you use PLR, you tend to do more customizing, a good place to start is just by adding your own voice to the content. I tend to write in a casual, conversational tone, so if that works for your audience – great! But you can still switch up words here and there to make it your own.
My best advice for adding your own voice is to write like you talk. If you were providing this information to a friend, what would you say? You want to remain consistent with your tone and personality in all your content, as your readers will begin to recognize it.
Step 2: Increase the Length
The next thing to consider is how long you want your blog post to be. Standard blog posts can be anywhere from 500 words to over 2,000, depending on your preferences, the content you have available, the topic, and many other factors.
My emails are between 250 and 350 words on average, so you do want to add a bit to them to make them longer.
You have a few options here to make them longer:
Write longer sections. If you like to add more content to PLR anyway, this is going to be super easy for you to do. Just add a bit more information to the intro, conclusion, and each section within the email, and you will have a blog post that is long enough for your needs.
For example, my bonus includes an email titled Lists to Help Organize Your Life. You can easily make this longer by including a few more examples of each type of list.
Combine multiple emails into one blog post. If you want to have longer blog posts, then combining emails is your best option. For example, you can combine the following into one blog post from my bonus emails:
Preparing and Planning to Go Back to Work
How to Gradually Adjust Your Sleeping Schedule
Setting Up New Daily Routines
These email topics all go really well together in a single blog post. This alone would bring your blog post to over 1,000 words.
Add more sections. I’m going to talk more about this in just a minute, but adding more sections to the emails is a really easy way to get it from the 300 words to 500 or more. Many times, I add 2-3 sections with subheadings to each email, so 1-2 more paragraphs and you should be good.
Step 3: Change the Formatting
Of course, the first thing you will probably do is remove the opening greeting and sign off from the email to create a blog post. But here are a few more things that can help:
Add subheadings. I have seen quite a few emails written by PLR providers (and myself occasionally) that doesn’t have clear subheadings. There is nothing wrong with that, but for a blog post, it is a lot easier to read when you label each section with a subheading. I highly recommend adding them.
Write additional sections. As I mentioned, writing additional content to add to the emails is a great way to make them longer. You are still saving yourself a lot of time by starting with the PLR emails, and have very little writing to do just to make it long enough for a blog post.
Add bulleted or numbered lists. Another super easy way to change the formatting of an email that fits a blog post better is by adding bulleted or numbered lists.
For example, in the How Journaling Helps With the Adjustment Period email in my bonus, you can add a section about topics they might journal about during this time, and put those into a list format. There is less actual writing for you to do, but you make it longer and you make it more valuable for your readers.
I know that was long, but I wanted to give you lots of tips! I hope this helped.
